Managing hunger through satiety

Published Friday, January 25, 2008

Satiety can be difficult to pronounce much less understand, yet this term is likely to become part of the baking industry’s jargon as more focus is placed on health and wellness. Understanding consumers’ eating behavior has always been an important factor for manufacturers of baked products. Meeting consumers’ expectations for healthier products that deliver great taste that bakers must develop products that perhaps offer more volume with fewer calories without sacrificing flavor. While hunger and appetite represent the physiological and psychological need and desire to eat, respectively, satiety describes the opposite end of the hunger/appetite spectrum–representing both the ...

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