Cookies up the competition

Published Tuesday, April 01, 2008

Healthful indulgence has gone mainstream. Cookies are getting back to basics, showcasing natural and organic ingredients, allergen-free options and easy-open packaging. Mini cookies are replacing jumbo cookies as the must-have snack. Meanwhile, new marketing strategies are turning cookie eating into a playful competition. The most prominent cookie trend has bakers catering to health conscious consumers by cleaning up labels and offering 100 percent whole grain, organic and natural cookies. “The clean [label] movement is here to stay, and companies that didn't realize it early on are scrambling to compete by reformulating products or changing their ...

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