Tortillas persevere despite economic slowdown

Published Friday, August 01, 2008

In a time of economic uncertainty, tortilla suppliers are appealing to consumers' health-conscious side, boasting options from low sodium to whole grain. Trans fat-free labeling for tortillas was accomplished as of last year. “Tortilla producers probably had more difficulty than any industry converting to trans-free fats; just given the nature of the product, how it is stored, packaged and used by the consumer,” says Stephen Bright, technical manager, global accounts, AB Mauri, Chesterfield, Mo. Now that the trans fat-free labeling has been accomplished, tortilla producers are shifting focus to offer calcium fortified, reduced-fat and multi/whole ...

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