Kraft scales back plan to trim portion sizes

Published Thursday, July 29, 2004

Indicative of the confusion regarding how to confront the rising obesity problem, Kraft Foods Inc., Northfield, Ill., retreated from its earlier statement that it was putting a “cap on the portion size of single-serve packages.” The company made this statement last July when it announced that it was creating a Worldwide Health & Wellness Advisory Council to evaluate the company’s product lines and develop policies, standards and measures to respond to rising obesity rates.  

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