Business Briefs

Published Tuesday, November 17, 2009

Mullen, integrated agency-of-record for the Grain Foods Foundation (GFF), received a silver award for its Bread Art Project website at the 49th annual Francis W. Hatch Awards for Creative Excellence, sponsored by the AdClub of Boston. No gold winner was awarded in this category. “The Bread Art Project represented a strategic shift in how we engaged with consumers,” said Judi Adams, MS, RD and president, GFF. The campaign was designed to encourage consumers to nourish their families and neighbors during a challenging economic climate, while positioning bread and grains as delicious, nutritious and affordable. For every piece of ...

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