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Azteca Foods builds strong brand identity

Published Saturday, August 01, 2009

Chicago-based Azteca Foods, founded by Arthur Velasquez and nine other Mexican-American businessmen and members of the Azteca Lions Club in 1970, takes pride in its heritage and has worked toward creating a highly recognizable brand of refrigerated tortillas. Although the company has been through changes in ownership since its inception, the Velasquez family maintains complete ownership today. Azteca Foods produces a full line of tortillas, including corn, die-cut flour, pressed flour, salad shell and a healthful line under the Buena Vida label. Currently, the Buena Vida line offers low-carb, whole grain, fat-free and organic tortillas.

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