Sara Lee's fresh take on fresh baking

Published Monday, February 01, 2010

White pan bread took it on the chin during the Atkins Diet craze and in many markets still is reeling from the body blows. Yet, that hasn’t blocked Sara Lee North American Fresh Bakery from challenging established notions of marketing white bread. Having entered the fiercely competitive fight for sales and market share only nine years ago, the Sara Lee Corp. business unit has trained and conditioned its Sara Lee® Soft & Smooth® Made with Whole Grain White bread to become the number one traditional white bread in dollar sales for the 52 weeks ending ...

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